Reputation

A name can also have things done to it. In the Hebrew scriptures, the “heart” is who one is inside oneself ( “He said in his heart.”), but one’s “name” is one’s external self, how one is perceived.
There can be a discrepancy between one’s name and one’s heart.

Rev 3:1
1 And unto the angel of the church in Sardis write; These things saith he that hath the seven Spirits of God, and the seven stars; I know thy works, that thou hast a name that thou livest, and [ “but” ] art dead.
(KJV)

A name can be spread:

Mark 6:14
14 And king Herod heard of him; (for his name was spread abroad:) and he said, That John the Baptist was risen from the dead, and therefore mighty works do shew forth themselves in him.
(KJV)

A name can be made great:

Gen 12:1-3
1 Now the LORD had said unto Abram, Get thee out of thy country, and from thy kindred, and from thy father's house, unto a land that I will shew thee:
2 And I will make of thee a great nation, and I will bless thee, and make thy name great; and thou shalt be a blessing:
3 And I will bless them that bless thee, and curse him that curseth thee: and in thee shall all families of the earth be blessed.
(KJV)

Or a name can be destroyed:

Deut 7:24
24 And he shall deliver their kings into thine hand, and thou shalt destroy their name from under heaven: there shall no man be able to stand before thee, until thou have destroyed them.
(KJV)

A name can be profaned:

Lev 19:12
12 And ye shall not swear by my name falsely, neither shalt thou profane the name of thy God: I am the LORD.
(KJV)

Lev 20:2-3
2 Again, thou shalt say to the children of Israel, Whosoever he be of the children of Israel, or of the strangers that sojourn in Israel, that giveth any of his seed unto Molech [ throws his child into the fire-god idol’s hearth ]; he shall surely be put to death: the people of the land shall stone him with stones.
3 And I will set my face against that man, and will cut him off from among his people; because he hath given of his seed unto Molech, to defile my sanctuary, and to profane my holy name.
(KJV)
To profane a name is to make it stink in the nostrils of others.

And consequently, a name can be blasphemed - or have something evil said against it.

1 Tim 6:1
1 Let as many servants as are under the yoke count their own masters worthy of all honour, that the name of God and his doctrine be not blasphemed.
(KJV)

James 2:5-7
5 Hearken, my beloved brethren, Hath not God chosen the poor of this world rich in faith, and heirs of the kingdom which he hath promised to them that love him?
6 But ye have despised the poor. Do not rich men oppress you, and draw you before the judgment seats?
7 Do not they blaspheme that worthy name by the which ye are called?
(KJV)

Or a name can be made evil when it is not.

Deut 22:13-19
13 If any man take a wife, and go in unto her, and hate her,
14 And give occasions of speech against her, and bring up an evil name upon her, and say, I took this woman, and when I came to her, I found her not a maid:
15 Then shall the father of the damsel, and her mother, take and bring forth the tokens of the damsel's virginity unto the elders of the city in the gate:
16 And the damsel's father shall say unto the elders, I gave my daughter unto this man to wife, and he hateth her;
17 And, lo, he hath given occasions of speech against her, saying, I found not thy daughter a maid; and yet these are the tokens of my daughter's virginity. And they shall spread the cloth before the elders of the city.
18 And the elders of that city shall take that man and chastise him;
19 And they shall amerce him in an hundred shekels of silver, and give them unto the father of the damsel, because he hath brought up an evil name upon a virgin of Israel: and she shall be his wife; he may not put her away all his days.
(KJV)

And a name can be glorified and magnified:

John 12:28
28 Father, glorify thy name. Then came there a voice from heaven, saying, I have both glorified it, and will glorify it again.
(KJV)

Acts 19:17
17 And this was known to all the Jews and Greeks also dwelling at Ephesus; and fear fell on them all, and the name of the Lord Jesus was magnified.
(KJV)

II Th 1:12
12 That the name of our Lord Jesus Christ may be glorified in you, and ye in him, according to the grace of our God and the Lord Jesus Christ.